华人助推中国雪花啤酒入驻澳大利亚

    食品伙伴网讯   据澳媒报道，虽然去年澳大利亚大型超市沃尔沃斯（Woolworths）业绩不佳，然而酒水生意却十分红火，目前打算在店内大力推广全球销量最大的啤酒品牌—中国雪花啤酒。

    报道称，雪花啤酒在中国的市场占有率高达23%，同时也是全球销量最大的啤酒品牌。雪花啤酒是由华润雪花啤酒（中国）有限公司（China Resources Snow Breweries）生产的，英国啤酒巨头SABMiller持有该公司49%的股权。

    沃尔沃斯酒水商“Dan Murphy”的总经理Campbell Stott表示，现在澳大利亚国内有很多华人对中国啤酒品牌展现出极高的需求，有些华人商家已经开始囤酒了，现在的形势很明显，澳大利亚对雪花啤酒的需求很大。

    据报道，到中国旅游的游客以及到中国出差洽谈业务的商人也是令酒水商下决心推广雪花啤酒的一大推动因素。

    部分原文报道如下：

    The general manager of Woolworths' Dan Murphy's superstore chain, Campbell Stott, says there had been repeated requests from the Chinese community in Australia for the business to begin stocking the beer.“It's clear there's been an appetite for Snow in Australia,” Mr Stott says.

    The large number of tourists visiting China and the regular procession of Australian business travellers had also been behind the decision to strike a distribution arrangement.“It's been the most requested product on social media for the past two years, with members of the Chinese community as well as Australians who've travelled to China asking us to add Snow to the range”.

    原文链接：http://www.smh.com.au/business/woolworths-plans-to-heat-up-liquor-sales-with-snow-20160129-gmgucc.html

 标签： 澳大利亚 啤酒 雪花 中国